Case Studies

Case Study: Reducing Basket Abandonment at Artfinder

Data-Driven Information Architecture Makeover

Redesigned the basket flow by leveraging analytics and user insights to declutter information hierarchy, reduce friction, and create a seamless, conversion-focused experience.

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Faster task completion

32%

Mobile task flow

+35%

Case Study: Reducing Basket Abandonment at Artfinder

Data-Driven Information Architecture Makeover

Redesigned the basket flow by leveraging analytics and user insights to declutter information hierarchy, reduce friction, and create a seamless, conversion-focused experience.

View case study

Faster task completion

32%

Mobile task flow

+35%

Case Study: Reducing Basket Abandonment at Artfinder

Data-Driven Information Architecture Makeover

Redesigned the basket flow by leveraging analytics and user insights to declutter information hierarchy, reduce friction, and create a seamless, conversion-focused experience.

View case study

Faster task completion

32%

Mobile task flow

+35%

Taxonomy Restructuring: Organizing Complex Inventory via User Intent Data

An information architecture overhaul that simplified discovery, clarified categorization, and made navigation intuitive—for both users and search engines.

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Iterations

Discoverability

+150 pages

Taxonomy Restructuring: Organizing Complex Inventory via User Intent Data

An information architecture overhaul that simplified discovery, clarified categorization, and made navigation intuitive—for both users and search engines.

View case study

Iterations

Discoverability

+150 pages

Taxonomy Restructuring: Organizing Complex Inventory via User Intent Data

An information architecture overhaul that simplified discovery, clarified categorization, and made navigation intuitive—for both users and search engines.

View case study

Iterations

Discoverability

+150 pages

Case Study: Optimising Sage’s Mobile Product Pages

Improving conversion with clear tier comparisons, sticky CTAs, and personalized content for small business owners.

View case study

Conversion Rate

+15%

Bounce rate

-23%

Case Study: Optimising Sage’s Mobile Product Pages

Improving conversion with clear tier comparisons, sticky CTAs, and personalized content for small business owners.

View case study

Conversion Rate

+15%

Bounce rate

-23%

Case Study: Optimising Sage’s Mobile Product Pages

Improving conversion with clear tier comparisons, sticky CTAs, and personalized content for small business owners.

View case study

Conversion Rate

+15%

Bounce rate

-23%

Case Study: Reducing Basket Abandonment at Artfinder

Data-Driven Information Architecture Makeover

Redesigned the basket flow by leveraging analytics and user insights to declutter information hierarchy, reduce friction, and create a seamless, conversion-focused experience.

View case study

Faster task completion

32%

Mobile task flow

+35%

Case Study: Reducing Basket Abandonment at Artfinder

Data-Driven Information Architecture Makeover

Redesigned the basket flow by leveraging analytics and user insights to declutter information hierarchy, reduce friction, and create a seamless, conversion-focused experience.

View case study

Faster task completion

32%

Mobile task flow

+35%

Case Study: Reducing Basket Abandonment at Artfinder

Data-Driven Information Architecture Makeover

Redesigned the basket flow by leveraging analytics and user insights to declutter information hierarchy, reduce friction, and create a seamless, conversion-focused experience.

View case study

Faster task completion

32%

Mobile task flow

+35%

Expert in

Product Design

with over

12 years

of industry experience.

Expertise extends to

Codeless App Development

enabling me to create

both aesthetically

pleasing and easily implementable.

Currently launched an app

Nouva - Personal AI Stylist

on iOS and Android

Expert in

Product Design

with over

12 years

of industry experience.

Expertise extends to

Codeless App Development

enabling me to create

both aesthetically

pleasing and easily implementable.

Currently launched an app

Nouva - Personal AI Stylist

on iOS and Android

Expert in

Product Design

with over

12 years

of industry experience.

Expertise extends to

Codeless App Development

enabling me to create

both aesthetically

pleasing and easily implementable.

Currently launched an app

Nouva - Personal AI Stylist

on iOS and Android

"He consistently exceeds our expectations"

"I recommend Goran whole-heartedly"

"Loved to work with Goran!"

"He consistently exceeds our expectations"

"I recommend Goran whole-heartedly"

"Loved to work with Goran!"

"He consistently exceeds our expectations"

"I recommend Goran whole-heartedly"

"Loved to work with Goran!"