AI mobile app
Nouva — An AI stylist, designed and built solo
Designed & builtLive on iOS & Android
Nouva suggests outfits from your own wardrobe for the weather. I designed, built and launched it on my own, and it has passed 1,000 downloads.
Haşim Emre Özöcal
London-based Senior Product Designer. I design products, apps and websites, and I build and launch them myself.
Case studies
The problem, the decisions I made and what changed.
E-commerce & conversion
Artfinder — Redesigning the basket page
Sole designerResearch & redesignShipped, still live
About 70% of people who added art to their basket never started checkout.
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Design systems
Net-A-Porter & Mr Porter — One design system for two luxury brands
Tokens & componentsLed 4 designers
I built the token architecture and every component for both brands, then led a team of four designers.
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Design systems
Artfinder — Building a design system in two weeks
Sole designerTokens & componentsStill in use
As the only designer, I built one in Figma in two weeks. It’s still in use.
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Information architecture
Artfinder — Navigation built around what people buy
Sole designerResearch & IAShipped, still live
People clicked a category, then had to add filters to reach what they meant.
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More screens from client work